BLUAI are back with an empowering new single. Just a year after their first EP Junkyard, the band announces its anticipated debut album, due in the spring of 2024 on independent label Unday Records. Their music floats between smooth indie pop, indie folk, and edgy 90s guitars, drenched in the hopeful melancholy of broken hearts, road trips, break-ups, and casual crushes.
My Kinda Woman follows the first single In Over My Head, the song that marked the girl band's journey toward their debut album as they dominated the airwaves throughout the summer. The inspiration for My Kinda Woman stemmed from Catherine's dissatisfaction with her own critical self-perceptions. Recognizing the common struggle among young women with negative self-images, she aimed to craft a song that not only acknowledged but celebrated these self-proclaimed 'shortcomings'.
With a new live line-up, one year of extensive touring under their belts, and guidance from producer Willem Ardui (blackwave.), the trio continues its journey after scoring a hat trick in 2022. In that year they won Humo's Rock Rally, Sound Track, and De Studio Brussel's Nieuwe Lichting, the three prime music competitions in Belgium. BLUAI have been on a roll ever since, became Spotify Equal ambassadors, and took their time to find their own unique perspective as performers and writers. They recently finished the recordings of their debut album, which sounds mature, balanced, and yet more urgent than ever.
BLUAI started off as Catherine Smet's intimate bedroom project (vocals, guitar) but quickly grew into a full-fledged band. Despite their different backgrounds and styles, there was an instant click, on and off stage. The girls race through the musical landscape while still challenging each other to experiment, and inspiring young girls to aim high and find their way in the music business.